Preet Banerjee - JOBFlocks

Preet Banerjee

FreelancePersonal Finance columnist

preet.banerjee@gmail.com

Preet Banerjee is a consultant to the wealth management industry with a focus on commercial applications of behavioural finance research. You can learn more about Preet at his website.

Latest articles

July 19, 2026

A desired purchase, such as a vehicle, may not come from wanting to look rich, but rather as a way to push back from not feeling in control.

A desired purchase, such as a vehicle, may not come from wanting to look rich, but rather as a way to push back from not feeling in control.

opinion

When feeling financially squeezed, some poor people spend less while rich people spend more

Preet Banerjee

3 min read

July 5, 2026

Customers are presented with a tip option screen at a restaurant in Toronto, on Wednesday, Aug. 20, 2025. THE CANADIAN PRESS/Sammy Kogan

Customers are presented with a tip option screen at a restaurant in Toronto, on Wednesday, Aug. 20, 2025. THE CANADIAN PRESS/Sammy Kogan

opinion

World Cup visitors give North America’s tipping culture a red card

Preet Banerjee

4 min read

June 23, 2026

Looking for investment opportunity, money visionary, searching for yield, dividend or profit in stock market concept, wealthy businessman investor look through binoculars to see money dollar sign.

Looking for investment opportunity, money visionary, searching for yield, dividend or profit in stock market concept, wealthy businessman investor look through binoculars to see money dollar sign.

opinion

Study outlines five investing archetypes: Which one are you?

Preet Banerjee

3 min read

June 7, 2026

A traveller wheels their baggage through Montréal–Trudeau International Airport.

A traveller wheels their baggage through Montréal–Trudeau International Airport.

opinion

The rising hassle of travel: Fighting fees, fixing mistakes and keeping receipts

Preet Banerjee

3 min read

May 24, 2026

Investment risk, stock trader, gambling, uncertainty, possibility of losing money or make a profit from investment concept, greedy investor man dare trying to balance himself on spinning unstable dice

Investment risk, stock trader, gambling, uncertainty, possibility of losing money or make a profit from investment concept, greedy investor man dare trying to balance himself on spinning unstable dice

opinion

In an increasingly risky investing environment, can warnings backfire?

Preet Banerjee

3 min read

May 3, 2026

Prime Minister Mark Carney announces the creation of the Canada Strong Fund in Ottawa on April 27.

Prime Minister Mark Carney announces the creation of the Canada Strong Fund in Ottawa on April 27.

opinion

Three questions help clarify whether Canada has a case for a sovereign wealth fund

Preet Banerjee

4 min read

April 18, 2026

Federal regulators announced Thursday that they have ordered mobile-phone carriers to put in place a “wireless public alerting system.”

Federal regulators announced Thursday that they have ordered mobile-phone carriers to put in place a “wireless public alerting system.”

opinion

Should banks send deadline-based alerts about a pending charge? Research suggests it would help

Preet Banerjee

3 min read

April 5, 2026

A person walks past the University of Toronto campus on Wednesday, June 10, 2020. THE CANADIAN PRESS/Nathan Denette

A person walks past the University of Toronto campus on Wednesday, June 10, 2020. THE CANADIAN PRESS/Nathan Denette

opinion

Why cutting student grants may have long-term financial implications for young graduates

Preet Banerjee

3 min read

March 22, 2026

opinion

Democratizing finance has delivered both progress and harm

Preet Banerjee

3 min read

March 8, 2026

Is the $1.7-million retirement savings target a ‘meaningless’ number?

Preet Banerjee

4 min read

February 22, 2026

Unrecognisable woman using smartphone buy cryptocurrency at a coffee shop, blockchain investment, decentralize and Stock market concept.

Unrecognisable woman using smartphone buy cryptocurrency at a coffee shop, blockchain investment, decentralize and Stock market concept.

opinion

Can gamification of investing be a good thing? An OSC report suggests it can

Preet Banerjee

3 min read

February 8, 2026

People shop in a grocery store in Mississauga, Ontario, Canada, January 26, 2026. REUTERS/Carlos Osorio

People shop in a grocery store in Mississauga, Ontario, Canada, January 26, 2026. REUTERS/Carlos Osorio

opinion

We may hate shrinkflation, but it works. Will the new groceries benefit change consumer behaviour?

Preet Banerjee

4 min read

January 26, 2026

A "for sale" sign on a new housing development in Lasalle, a borough of Montreal, Monday, Feb. 19, 2024. THE CANADIAN PRESS/Christinne Muschi

A "for sale" sign on a new housing development in Lasalle, a borough of Montreal, Monday, Feb. 19, 2024. THE CANADIAN PRESS/Christinne Muschi

opinion

Unaffordable housing is pushing more young people to give up. Why that’s dangerous

Preet Banerjee

3 min read

January 11, 2026

FILE PHOTO: Boxes of Ozempic and Mounjaro, semaglutide and tirzepatide injection drugs used for treating type 2 diabetes and made by Novo Nordisk and Lilly, is seen at a Rock Canyon Pharmacy in Provo, Utah, U.S. March 29, 2023. REUTERS/George Frey/File Photo

FILE PHOTO: Boxes of Ozempic and Mounjaro, semaglutide and tirzepatide injection drugs used for treating type 2 diabetes and made by Novo Nordisk and Lilly, is seen at a Rock Canyon Pharmacy in Provo, Utah, U.S. March 29, 2023. REUTERS/George Frey/File Photo

opinion

Taking weight-loss drugs could mean spending less on food, but is it worth it?

Preet Banerjee

3 min read

December 14, 2025

Bitcoin enthusiasts take part in the kick-off of the Plan B Forum El Salvador, in San Salvador, El Salvador, January 30, 2025. REUTERS/Jose Cabezas

Bitcoin enthusiasts take part in the kick-off of the Plan B Forum El Salvador, in San Salvador, El Salvador, January 30, 2025. REUTERS/Jose Cabezas

Crypto literacy won’t make you rich, but it can stop you from losing money

Preet Banerjee

4 min read

November 30, 2025

Young woman with braided hair sitting on the sofa, looking on her smart phone. Paying bills on the phone, checking her finance on the phone app. Millenial generation uses new and improved ways of dealnig with money. Everything can be done over the phone, the need of going to a bank is no longer here. Young generations are paying bills, transferring money, checking their balance and other things, all over the phone financial and bank apps.

Young woman with braided hair sitting on the sofa, looking on her smart phone. Paying bills on the phone, checking her finance on the phone app. Millenial generation uses new and improved ways of dealnig with money. Everything can be done over the phone, the need of going to a bank is no longer here. Young generations are paying bills, transferring money, checking their balance and other things, all over the phone financial and bank apps.

Procrastinating about your financial future is like paying another tax

Preet Banerjee

3 min read

November 16, 2025

At home

At home

Want to boost your IPO? Today’s roadshows involve creating online hype and courting finfluencers

Preet Banerjee

3 min read

November 2, 2025

opinion

Investor memories of past performance are distorted, research finds. And that’s a problem

Preet Banerjee

4 min read

October 19, 2025

Silquia Patel, (R), 29, celebrates after making her bets at the FANDUEL sportsbook during the Super Bowl LIII in East Rutherford, New Jersey, U.S., February 3, 2019. REUTERS/Eduardo Munoz

Silquia Patel, (R), 29, celebrates after making her bets at the FANDUEL sportsbook during the Super Bowl LIII in East Rutherford, New Jersey, U.S., February 3, 2019. REUTERS/Eduardo Munoz

opinion

The rapid rise of sports gambling is dangerous to our financial well-being and our societal health

Preet Banerjee

3 min read

October 5, 2025

Artillery shells with words and messages inked on them, at a front line position in eastern Ukraine, in March, 2023.

Artillery shells with words and messages inked on them, at a front line position in eastern Ukraine, in March, 2023.

opinion

What happens when giving is fuelled by hate? The rise of retributive philanthropy

Preet Banerjee

3 min read